New York Magazine runs
an interesting piece about the evolutions and trends of the t-shirt industry.
Quote: “The greatest breakthrough of the last decade was when American Apparel, under the direction of its free-loving founder Dov Charney, turned the fit of a T-shirt into a message. Never mind the graphics or slogans. The message was you—your body thrust out there into the world, shrink-wrapped in every conceivable color. American Apparel remains powerful and ubiquitous in the T-shirt world, but the
trends have gotten subtler and more introverted. In the same way that various art movements become hermetic and end up addressing the nature of art itself, today’s cutting-edge T-shirt is all about the T-shirt.”